![]() Inbuilt coding for indexing by search engines ![]() In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. ![]() So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. Squidoo was designed for marketers by an Internet marketer, Seth Godin. The quality of the relationship between Squidoo and Google is dependent on the quality and originality of Squidoo lenses – if you create excellent Squidoo lenses you can expect good page rank and high positions in Google’s search results for targeted keywords. These results come from screenshots taken of Google search results with the added information provided by SEO Quake – a free plugin & toolbar for use with Mozilla Firefox or Google Chrome. ![]() One of the interesting things is that Google accords each Squidoo lens a page rank different from that of the Squidoo platform itself. It has also been my anecdotal experience too that, since I became a Giant Squid, I have been indexed more quickly by Google. I have found that it is much easier to achieve a high page rank from Google with a Squidoo lens than it is with a blog or a website. So once you create a quality lens and update it on a regular basis, you will be rewarded with an improved page rank, higher positioning in search engine results and improved web traffic. The core benefit from this relationship is that Google values quality Squidoo lenses highly. The reward of Squidoo’s relationship with Google You might like to visit my lens on improving personal productivity for some ideas. Developing techniques to improve your online productivity can help here. This is a tall order if you have a lot of Squidoo lenses. The challenge is to maintain the quality and currency of your Squidoo lenses in the face of many other time consuming tasks. When you join Squidoo you effectively sign up to the Originality Pact which I discussed in an earlier post. How can you help the relationship between Google and Squidoo?įundamentally, you contribute positively to this relationship when you create quality lenses that have original content and are updated on a regular basis. The relationship is back on a sound footing with Google re-establishing Squidoo’s high ranking and value in search results. You can read about this ‘Google Slap’ story on my Squidoo Marketing Strategies lens and see way Squidoo responded to improve its overall quality. When Squidoo was attacked by a lot of spammers, Google had no hesitation in downgrading Squidoo to protect their own revenue base derived from quality search results. However, the relationship is on a professional basis. He has also written 10 New York Bestsellers on the topic of Internet Marketing. He has a million readers a day for his blog, Seth Godin’s Blog. As one of the world’s leading Internet marketers, Seth was well placed to do this. Some time past, Seth Godin provided strategic advice on a consultancy basis to Google. The Professional relationship between Squidoo and Google While both want to generate a profit, one of Seth Godin’s goals in creating Squidoo was to generate $100 Million for charity – hence, the option for Lensmasters to donate their advertising revenue to approved Squidoo charities. Squidoo and Google also have some differences. One of the goals of the founders of Squidoo, for example, was to create a quality search engine. They each want to see the searcher satisfied when they use their respective platforms. For example, they both want original content on websites (lenses) that are frequently updated. Google and Squidoo have some goals in common. This will NOT make your lens live to the world, but it WILL save the work you have done so far just in case.Let’s talk about Squidoo and its relationship with Google. PotPieGirl Tip: It's always a good idea to click "Save Draft" at the upper right hand of your lens throughout your creation process. You can add images to your text modules the same way.ĬONGRATS! You now have the basics to create your very own Squidoo lens! You should see the image you just uploaded. Need to have the image you want to use on your computer.Ĭlick 'browse' to tell Squidoo where to find the image on your Your computer and put it on their site online. Scroll down to where it says 'Upload an intro image'. ![]() While we want good content (words), we also need to appeal to the readers eye and keep them involved in our web page.Ĭlick 'edit' on your intro module. ![]()
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